This is the branding and packaging design for Pie Dezign, a new pizza restaurant located in Hollywood, California. The main target audience is expected to be high school- college age kids. The vibrant colors and illustration style is appropriate for the demographics. The illustration style is inspired by the new digital art style, Grime Art. The wall murals incorporate classic Hollywood actresses: Audrey Hepburn, Marilyn Monroe, and Judy Garland with a modern illustration look. The packaging and app designs all use the same color scheme and illustration style.